The client was a small charity that wanted to send a weekly Newsletter via MailChimp to its members. All updates were made via the website (WordPress) and they wanted to avoid any duplication of effort.
In addition, they wanted to make use of MailChimp’s conditional content facility, to provide a more personalised Newsletter.
Custom PHP scripts were written to output the email in the format required by MailChimp, extracting the underlying information as custom RSS feeds from WordPress. This allowed the production of the weekly newsletter by using the same template every week, with the content being sourced dynamically at execution time from WordPress.